Trice

Trice is a women-led community commerce ecosystem brand. It connects buyers and sellers within a gated community so that commerce can happen. The ask was this – create a piece of content that would get women interested.

What We did

First, we did a bit of coinage. The women who were leading the commerce in the communities, were called Trice Champs. We changed that to CEO – Community Executive Officer. Then, we introduced a love-deprived, borderline angry cat to tell the story.