Handpickd

Brief: Handpickd is a fresh produce delivery app. And when we say fresh, we mean freshest, the kind where what you get is sourced the same day. And you can customise down to the size and ripeness of whatever it is that you want. You order, they handpick, it arrives. Simple idea.

What We did

We built their brand identity from scratch. The brief wrote itself because a brand this particular about its produce deserved a brand identity just as particular about everything else. So we leaned into the science of it. Close-ups. Macro shots. Grid lines. A tone that knew exactly what it was talking about. The result was a brand that has your trust before you’ve placed your first order.