EazyDiner

EazyDiner is basically a restaurant reservation genie. You book, you show up, you eat well, and somehow the bill is smaller than it should be. Over the past one year, we have been asked to make many print ads for their offers — seasonal, and festive.

What We did

We went insight-first. Turns out, a great ad isn’t even about the offers. It’s about a core behaviour. We dug for that, and let the offers take a free ride.
The result was these ads.