Traya

Traya has just released a clinical study that proves that it’s 3x better than just Minoxidil. The ask was to gently nudge people who are on the fence to try Traya, using a rhetoric that would resonate with them.

What We did

We collaborated with Javed Akhtar, to give voice to a fresh new narrative about the fallacy of hope. And why sometimes, belief is enough.